.PAY domain
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A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.
The .PAY suffix was created specifically for payment, billing, and financial use cases, which is why vatchenko.pay signals money movement so clearly. Amazon Registry Services positions .PAY as a trusted namespace for transactions. That focus is built into the suffix, not just implied.
ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.
Yes. Defensive registration of vatchenko.pay keeps the official vatchenko payment name out of impersonators' hands even before you build anything on it. With a $100 pre-order and refunds on failure, holding vatchenko.pay now is cheaper than a later dispute. https://domain.pay/register
A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.