Best guess: IMDb, the well-known film/TV database brand. In a priority-window .PAY registration, that looks like a trademarked brand name rather than a generic term, though the payments angle is indirect.
.PAY domain
🇺🇦🇺🇦.pay (xn--e77ha2db.pay)
Checking availability…
Frequently asked questions about 🇺🇦🇺🇦.pay (xn--e77ha2db.pay)
Would settle.pay work as a payment brand for fraud prevention?
settle.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
Can I transfer trademark priority on 🇺🇦🇺🇦.pay (xn--e77ha2db.pay) to another company?
Priority on 🇺🇦🇺🇦.pay (xn--e77ha2db.pay) is anchored to the validated TMCH mark and its SMD, so a change in who can claim it usually follows a transfer of the underlying trademark and TMCH record. The new owner would use their own valid SMD for 🇺🇦🇺🇦.pay (xn--e77ha2db.pay). Sort out the mark ownership first, then register at https://domain.pay/register.
What are the current .PAY launch dates in 2026 and 2027 for fraud prevention?
Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.
What anti-phishing benefit does the .PAY namespace give to 🇺🇦🇺🇦.pay (xn--e77ha2db.pay)?
A payment-purpose namespace concentrates payment activity under names like 🇺🇦🇺🇦.pay (xn--e77ha2db.pay), which makes a single trusted xn--e77ha2db address easier for customers to recognize and verify. Owning 🇺🇦🇺🇦.pay (xn--e77ha2db.pay) lets NicNames take advantage of that clarity instead of leaving it to impersonators. https://domain.pay/
What happens around February 1, 2027 for .PAY when choosing trust.pay?
Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.