Probably a registration by ITV Studios, the TV production arm of ITV. The label exactly matches the brand name and fits a trademark-first priority-window .PAY filing, though it could also be a corporate defensive registration.
.PAY domain
имя.pay (xn--h1ai1d.pay)
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Frequently asked questions about имя.pay (xn--h1ai1d.pay)
What are good .PAY domain ideas for digital wallets?
For digital wallets, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.
Does имя.pay (xn--h1ai1d.pay) work for a deposit on custom orders?
Makers taking custom orders can request a deposit on имя.pay (xn--h1ai1d.pay), giving buyers a clear address to commit. The .PAY name reassures customers paying upfront for bespoke work. Reserve it at https://domain.pay/register.
For loan repayments, what .PAY name should a payroll platform consider?
settle.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
Is a TMCH record by itself enough to own имя.pay (xn--h1ai1d.pay)?
No. A TMCH record validates your trademark and yields an SMD file, but it does not by itself give you имя.pay (xn--h1ai1d.pay). You must still submit that SMD through NicNames during the priority phase to actually claim имя.pay (xn--h1ai1d.pay). Validation and registration are two distinct steps. Complete registration at https://domain.pay/register.
Should I defensively register my brand in .PAY for marketplace payouts?
If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.