.PAY domain
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TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.
During the trademark-priority window, holders of the yarta trademark can register yarta.pay ahead of the general public by submitting a TMCH SMD file. This protects brands from losing their name. domain.pay handles the SMD path for yarta.pay at /register.
merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.
To register yarta.pay during sunrise, you need a trademark validated by the TMCH and the corresponding SMD file as cryptographic proof. domain.pay uses these to submit yarta.pay during the trademark-priority window. Learn what to prepare at https://domain.pay/register.
Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.